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Barry Schwartz makes a passionate call for “practical wisdom” as an antidote to a society gone mad with bureaucracy. He argues powerfully that rules often fail us, incentives often backfire, and practical, everyday wisdom will help rebuild our world.


About Barry Schwartz
Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life. Lately, working with Ken Sharpe, he’s studying wisdom.

If you like this talk, make sure to check Barry Schwartz’s older presentation “The paradox of choice”.

About TED
TED stands for Technology, Entertainment, Design. It’s an amazing conference that started out in mid 80s bringing people from those three worlds together under one roof. Every year 50 exceptional thinkers and doers are invited to give a “talk of their life’s” in 18 minutes. Their mission: spreading ideas!



Related Links:
TED – Ideas Worth Spreading Website
Barry Schwartz’s Full Bio on TED
This Talk on TED.com

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